How does Google Remarketing work?

Google AdWords Remarketing is conducted through the "Google Display Network", and is a form of online advertising that enables advertisers to show ads to users who have already visited their site. Remarketing, also known as Ad-Retargeting can be incredibly successful and can dramatically increase your ROI.

Imagine you are a candidate visiting a recruiters site for the first time. After you left the site and you then move around various other sites, an advert for the original recruitment site appears. Here's an example of remarketing advert we created for our customers.

 

 

As customers who've left the site move to other sites, they'll see this advert appearing for example: 

 

 

On a gaming site or on a utility site

 

 

If you've been on our website yourself it's highly likely that you have seen this advert.

How Does it work?

  1. Sign up to a https://www.google.co.uk/ads/displaynetwork/ account.
  2. Create your advert or ask one of the team to create a banner image for you via the support area
  3. Upload your image
  4. Find the google tracking code and paste this into your homepage
  5. Set the daily budget and commence.

Here's a short video explaining in more detail

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Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage however you can run a number of different ads, targets specific sectors for example put some tracking code on your main sector page i.e Audit Jobs then have an advert that says My Company is a great source for audit jobs. This will narrow the search and encourage auditors to apply.