Setting up SEO keywords & locations

Please contact our sales team if you're interested in this functionality.

What are SEO Pages?

With Volcanic pages you can now create comprehensive, in-depth topical content filled pages around your particular jobs and locations you operate in for your website. With the content you provide and the back-end technology we have created you can now have a wealth of information that helps make you the topical authority of your chosen areas of recruitment.

Why is this important? 

This is important as Google ranks higher for keywords searches of content that are longer as well as in-depth content. In-depth content that it feels is ‘topically’. Google understands the meaning of a search term and provides an answer. As you might expect, this has a significant impact on how you should optimise your content for SEO. Google prefers content that covers a single topic in-depth. By using Volcanic pages you will have a far higher chance of looking like a content matter expert and will rank far better.

Where to Find Your Keywords

Step 1. You need to make sure that you are logged into your website and then go to the "Admin Area Dashboard".

 

 

Step 2. Then scroll down to your reference data - click "Job Titles" (this is where we are going to place all the content related to each job keyword), and will proceed to the next stage.

 

 

Managing Job Titles - Keywords

Step 3. This is where we will be managing your keywords that will appear on your website. Obviously, it's empty because we haven't put any there. You can begin to input some data- you can do this by going ahead and clicking on the “Add Keywords” button.

 

 

Getting the Keywords in the System

Step 4. You will come to an area where you can create new keywords under each discipline that you have on your website. By clicking the box in "Discipline" you can choose the discipline the jobs come under.

Tip: If you wish to amend the discipline options you see here, go back to the admin area dashboard and click on "Reference Data - Disciplines".

 

 

Step 5. You will have to pick the first discipline you want to choose.

Tip: Remember that you can repeat the whole process for every discipline you have there is no limit.

 

 

Getting the Keywords in the System Part 2

Step 6. You can place each job title that you want in the Keywords box. Make sure that when you are placing the job titles in there, that they are on a new line every time.

Tip: You can place multiple jobs on at any one time by pasting in a complete list, you may be able to download this from your CRM provider/Job Poster.

 

 

Step 7. After inputting all the terms you wish for this discipline, click “Create”.

Listing Your Keywords

Step 8. You will now see the whole list of job keywords listed on your screen, all underneath the main discipline.  You can start placing content relating to each keyword. Click the first job title to start loading content.

 

 

Keywords: Content is King

Step 9. As stated, ‘content is king’, the way this tool works is by having long form in-depth content for each job title. You use the same text editor that has been previously used throughout the Volcanic platform. We have a guideline of content if you wish to follow.

 

 

Once you have loaded the content for this job title - repeat the process for each other job title.

Structure of Keyword Content

Keywords content could be in the following style:

  • Job description: A broad understanding of the job showing an overview of the position.
  • Key skills: Relative skills, qualifications and industry experience related to the job.
  • Brief understanding as to how your recruitment firm highers this type of role as well as including a few contact details (phone number, email address, etc).

Tip: Because of the large amount of content, you may wish to give this task to a dedicated marketing team or outsource to a marketing specialist like "Smith and Smith" or "RACs", etc.

Locations

After you have completed your keyword pages, the next step is to go and create the location specific pages as well. As you can see from the beside image this is something we are going to end up for your business.

 

 

Where to Find Locations

Step 10. Click on the "Locations" tab which you will find in the Volcanic admin area under "Reference Data".

 

 

Step 11. When you click on the "Locations" tab, at the moment you will notice that it's blank, but to get started click the “Add Locations" tab to start to load locations.

 

 

How To Add Locations

Step 12. This is where you can add your locations that you work with, and there is a particular structure we work with. Regions -> Counties -> Towns/Cities. At the moment its blank but let's go ahead start to fill in the regions list first.

 

 

Tip:To help speed up the process, you can simply copy and paste the list of regions you are working with. As long as each region is on a separate line then the system will recognise this.

How to Add Sub Locations

Step 13. You will now have all of your regions in the locations tab of the admin area. What you can do is add the sub-regions (counties) of each region. You can do this by clicking on the "Southeast" button to break down the regions further.

 

 

How to Add Sub Locations Part 2

Step 14. You now have the option to create the counties within the South East. By clicking “Add Locations” you will be taken to a similar page to upload all of the counties.

 

 

Tip: You can still bulk upload all of the counties you may want to feature here, by simply pasting in a list of them, but do make sure that they are on separate lines.

 

 

How to Add Sub Locations Part 3

Step 15. You have now created the counties within the South East, it's time to create the relevant cities/towns. This will be the third layer of locations and the last layer that you shall go into. Repeat the same process by clicking “Add Locations” on the Berkshire tab and bulk load all of the towns that are relevant. 

 

 

Step 16. We now have all the relevant locations to start loading the content onto each section. So you start back at the South East tab and click the eye icon to get started.

Locations: Content is King

There are three stages to sorting out the content for each location you have. Firstly, the content that will be displayed on the website when a candidate does a relevant search. The second, is the geo-tagging and then thirdly, the related locations. 

Step 17. You can now sort out the content for the South East. Here is a guide below to help with when combing the content.

 

 

Structure of Location Content

Location Description could include a number of things: 

  • Local History
  • Geographic importance to the Economy
  • Jobs specific to the Area
  • Related companies/industries that are based there
  • An extra piece in how your recruitment firm can help operate in this area

Geo-Tagging

Step 18. The map you should see automatically geo-tag the location that is specific to the location, in this case, the reference for the South East. However, you can move the red pin point to be placed wherever you wish, to be as specific or general as is required.

 

 

Related Locations

Step 19. The final step is to encompass the related counties, cities and towns for your location. You can keep the ones that are suggested, or you can “Override” these options by ticking the box and clicking the options available to you.

 

 

Complete and Repeat 

Step 20. After this has been completed, you will need to repeat the whole process for every single region, county and city/town that you have inputted into the system. 

Once this is completed you will be able to work alongside volcanic to design and build the pages in terms of how they are going to look on your website. 

Although it's a lengthy process this will be crucial for your website, if you wish for it to stand out in such a crowded market. The way that Google works is by rewarding those company websites that have the in-depth content on their websites with all the job title and locations combined there could be a potentially for a huge number of pages in the area of recruitment that you work in on your website. This will all help to improve rankings, drive traffic, and increase awareness in search engines.