What is the SEO Console and how to use it?

This area is only available on certain contracts. If this is something your current package doesn’t entitle you to but you would be interested, please contact a member of the team.

The SEO Console is a way to measure and monitor the health of SEO on your site. It uses a number of different indicators in order to do this. Clicking on “Run Crawler” will activate the check. It will search all the pages on the site for various issues which may be affecting the SEO ranking of the site.

The crawler will then give the site a total score. A score of approx 95% or more represents a healthy site.  Once activated the crawler will automatically refresh weekly (it is not possible to run this on a daily basis). The crawler will indicate all the areas it checks for SEO health and whether there are any issues that need fixing; it will also indicate whether the status of these areas are good or bad.

            

 

What areas are covered on the SEO console and how do I fix any errors?

1. Meta Titles and Meta Descriptions

The console will indicate whether you have any missing Meta titles or Meta descriptions. These are bits of text that are not visible to your site visitors but provide important information to search engines. Please see related article on ‘How to Edit Meta Titles and Meta Descriptions’.

2. H1 Titles

This refers to the main heading on each page. There should only be one H1 title on a page. If there’s more than one, or no H1 title, the search engine may penalise your site.

When adding content to the front end using the CMS Toolbar, you are able to choose the H1 Heading: “Heading 1” from the drop down in the “Heading” menu.

Please don't try and change the size of the font this way!

                  

 

3. Body Content

This refers to the text which appears on the page. A page should have at least 200 words on it. If it doesn’t it is considered to have low word count and this will affect its SEO health.

Google has put more and more importance on authoritative content. So you should ensure that your web pages are full of as much detail about the topic of the page that you can provide to your reader, within reason.

4. Language Declared

The language on each page must be declared. This is done for you by Volcanic. This is so that search engines do not misunderstand and index your site in the wrong country.

5. Broken Links

There should be no broken links on your site. These will give poor user experience and the search engine crawlers being unable to index the site correctly.

If you have a broken link you can either redirect to the correct link or delete the link if it goes to a page that no longer exists.

6. Images without Alt

Alt tags need to be given to all images. This is a description of what’s on the image and the function of the image on the page. If you do not include alt tags you may miss the chance to get a better placement in search results because alt attributes allow you to rank in image search results. Search engines also use alt tags to determine the topic of the surrounding text so your focus SEO keyword should be in the alt tag.

Screen readers for the blind or visually impaired will also use the alt tags to describe the images thus making the image more accessible to these users.

To fix an image without alt tags, click on “Edit this page”. Next to the images which are editable from the front, a blue “Settings” button will appear. Once you click on that, you are able to enter the alt tags for that image.