Hello from Claire
This month has seen the launch of Volcanic’s shiny new website, showcasing our market-leading in-house design capabilities. The team and clients alike are praising the clean and clear style. If you haven’t already visited, pop by and take a look. We would love to hear your feedback!
In this month’s newsletter we will be covering a number of hot topics in the industry, including the potential move by Indeed to turn off organic traffic to recruitment agencies. Keep reading to find out more!
If you would like to receive some expert support and share ideas on the issue of the Indeed switch-off, don’t miss our roundtable event we are hosting with Talent Nexus on December 10th. More details below.
That’s it from me, I hope you enjoy this month’s newsletter and as ever if you have any questions please feel free to reach out to us at email@example.com.
P.s. from Tom
I’d like to personally say thank you to all of our clients who came to see us at Access World. It was great to see you all! Thank you as well to Sarah Roebuck for providing your insights on the current issues facing the modern day recruiter in our panel discussion. It was a great day for the Volcanic team and I hope you all enjoyed it. If you missed it this time, make sure you join us next year!
Tom Hall, Client Services Director
We received a number of enquiries following last month’s update about the rumoured Indeed traffic switch-off to recruitment agencies.
In response, we’ve partnered up with Talent Nexus and will be hosting a series of roundtable events discussing the issue, and providing advice on how to combat potential drops in traffic. The first event will be hosted at the South Place Hotel in London, UK, on the 10th December 2019. We sent out the invitation earlier this week, but in case you missed it, you can register for the event here.
For those of you who are based outside of the UK, or who will not be able to make session on the 10th, we will be running a Q&A webinar highlighting the key points raised in the roundtable. This will be recorded and shared with all of our clients. More details to follow!
We are also looking into the options for hosting a session like this in Sydney, and we’re keen to hear from our Sydney-based customers to understand if this would be something you’d be interested in attending. Please let us know by contacting us at firstname.lastname@example.org.
Lillie Ubeid, Marketing Programme Manager
Last month, Volcanic officially launched the Volcanic Go! Product to our new customer base, which allows for a speedy site delivery of the Volcanic platform, using our best-in- class website themes to make up the design of the site.
We’re pleased to say a number of clients are currently live already with their new site after just a matter of weeks! So a big warm welcome to the new customers who have joined us, we hope you love your new websites!
So why did we introduce Volcanic Go! as a product? This was in response to the feedback we received from start-ups and SME clients who wanted to start receiving the benefits of the Volcanic platform and integrations as quickly as possible, without spending a lot of time in the design phase.
At this stage in their digital growth journey, what matters most is having a strong, functional site, supported by Volcanic’s powerful CMS and leading integrations, and that’s exactly what Volcanic Go! offers.
Emily Murray, Technical Project Manager
Have you been confused by the Meta descriptions that are displaying on Google for your site?
We have been talking to our clients this week about Google and how to ensure the meta descriptions you want to pull through are displayed. We found a great article to offer advice and support on this. Check it out!
Last week over 1000 delegates arrived at Wembley Stadium for The Access Group’s biggest event of the year - Access World. It was a busy day for everyone involved, filled with presentations, product demos, panel discussions and lots of networking. A huge thank you to all of our clients who attended, we hope that you came away from the event knowing more about Access and how Volcanic fits into their candidate attraction to cash collection proposition.
A panel discussion: How do you secure a business advantage in today’s recruitment market and what are the elements for success?
We’d particularly like to give a shoutout to Sarah Roebuck from Eames Consulting, who sat on a panel discussion along with Ann Swain from APSCo, Ken Brotherston from TALiNT Partners, Ricky Martin from Hyper Recruitment Solutions and Stuart Elliott from Elliott Scott HR. Sarah - you rocked!
The discussion covered a range of topics affecting the industry, but had a particular focus on the modern day recruitment business growth strategy, and how recruiters attract and retain their own talent and build a strong employer brand. We will be doing a blog post write-up of this discussion so you can read about it in more detail, so watch this space.
Steve Barnhurst, Alec Middleton and Rob Wilde gave a presentation on the present day and future of candidate attraction.
Steve Barnhurst encouraged the audience to challenge the term 'experience'. He believes candidates have moved beyond experience and now what they really have is a modern day expectation which is very much driven from other aspects of their social life.
In the age of consumerism, as individuals we have now become increasingly impatient, so he warned that recruiters are at risk of getting left behind if they stay focused on providing an experience and ignore the expectation.
He drew on examples from other industries such as Deliveroo, Spotify, Netflix, and had the audience in laughter with his highly relatable IKEA analogy.
Alec Middleton talked the audience through 6 ways that Volcanic can help recruiters to increase candidate engagement:
Enabling a brand personality to come to life
Creating amazing user journeys designed specifically for candidates and clients
Creating an easy application process
Offering a personalised experience
And finally, balancing candidate engagement with client engagement.
Rob Wilde highlighted that candidate experience is difficult to measure, and encouraged recruiters to focus on three key areas when trying to offer candidates a better service:
provide better transparency
provide critical feedback
provide better status updates
For each area, he spoke about how technology can help recruiters to achieve these things, and in particular talked about the importance of data and how it effectively flows through our organisations to be both presented to and interacted with by candidates. He ended with his prediction for the future of the industry, where tech giants such as Google, Microsoft and Recruit Holdings will dominate the area of job discovery, and that it is the application process where recruitment technology providers such as Volcanic will be able to really make a difference.
It is with great pleasure, that on Wednesday 20th November, we launched our all-new Volcanic UK website!
The website has been built to reflect the quality of our business, our proposition and our websites, but also to more clearly define our products and the quality of our platform in much greater depth.
While this update has currently only been deployed on our UK site, the Australia, Asia and US websites are soon to follow.
Alec Middleton, Product Director